Jumex Fresh

Designed by Starbrands México
Country: Mexico
Art director: Israel Viveros
Designer(s): Israel Viveros
Creative Director(s): Claudia Vera y Jacob Hanneman
Copywriter: Daniel Garcilazo
Account VP: Ezequiel Buchbinder
Account director: Mariana Curiel
Account executive: Blanca Gil

As result of a commercial partnership between Geusa Empresas Polar PepsiCo (GEPP) and Grupo Jumex, the new brand Jumex Fresh® lands on the market. It’s a new option in the juice beverages category with 4 flavors: citric, conga, apple and grapefruit. The label design and image development for this product was in charge of the mexican image & advertising agency Starbrands.

The challenge consisted of developing a powerful label with taste appeal. Something that visuallly shows naturalness, freshness and a delicious taste. In addition to this, it must consider the blue color handling, distinctive of Jumex, in order to make reference to the brand’s endorsement, which has many years of experience and tradition in the mexican market.