QOQOA ecuatoriano (Student Project)

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Derrick Lin


Designed by Estefanny Ramirez, Ecuador.

This is my final project for my visual communications class at PrattMWP. The project consisted in creating a brand with all its components; mission, vision, branding and packaging. QOQOA ecuatoriano is based on Ecuadorian cacao; it consists of four different provinces which give 4 different flavors. The design is modern and minimalistic and incorporates patterns I designed based on textiles that can be found in Ecuador. I created the logo typeface using only geometric shapes focusing on the circle. The packaging consists of four bars, a can of chocolate covered cocoa nibs, and cocoa powder that comes in a box and in a burlap bag.