Gayelord Hauser

Posted on

Derrick Lin


Designed by Raison Pure Paris, France.

Gayelord Hauser, the leading brand in dietetic food on the french market, asked Raison Pure to redefine its brand via a rational and emotional approach. Gayelord Hauser products definitely needed a way to stand out on the shelf regarding the sea of competitors. The brand also needed a well-structured packaging design system to achieve a more consistent brand identity across their product line and in their different product variants. Raison Pure Paris finds inspiration in the unique modern dietetic brand history & convey an holistic and inspired vision of a transcended beauty.