Haywire

Designed by Town Hall, Canada.
Designed in collaboration with Okanagan Crush Pad

As the first wine project from renowned longtime Canadian wine marketer Christine Coletta, we worked with her to implement her ideas and bring this project to life. The name Haywire refers to wire once used for baling hay, and which tended to tangle in a chaotic way. It is also an apt description of Coletta’s transition from city dweller to vineyard owner. The clean, straightforward design of the label reflects the pure, crisp wines created as a pure expression of the Okanagan Valley, British Columbia.