Agency: The Show Must Go On
Client: E&R Wines Co. Ninety-Concept
Creative Director: Ricardo Moreno Rodríguez
Art Director & Graphic Designer: Lorena Martínez Acha
Photography: Carlos Caperos Berdejo
Wine tasting begins in the realm of the sensory and emotional. From the visual stage when you perceive the bottle on the table, to the moment you take it up, feeling it, and the packaging transmits you what you will enjoy next. Each point is a guarantee that the content will be up to the perception of the continent.
These wine bottles required labels to reflect its high quality. So in continuation to the clean and minimalistic brand identity, we chose a simple visual language with a single dominant graphic element: dots.
In the wine world, critics’ punctuation has a relevant importance for the wineries and consumers. We related this grading to the dot symbol. To facilitate the understanding of this punctuation we assigned each value a coloured foil embossing: 92 corresponds to black, 95 to silver and 99 to gilded.
The label rounds the bottle like a hug to show the information about the terroir, a brief description with the number explanation and the aim of the Team.
We decided that a dots themed pattern would be the perfect place to reveal the value and category of the wine.
This stamping would give the label a great texture in dimly illuminated places, like the fireplace where you would share this drink among friends. In addition, we crafted a typeface that blends seamlessly with the label’s visual code. To finish, we placed a mark on the left that confirms each bottle follows the philosophy of the Ninety team: these are wines we want to enjoy with friends every single day, not reserve just for special occasions.