638 Japanese Drink (Concept)

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Agency: Agência BUD
Designer: Rodrigo Chiaparini / Franklin Zampani
Type Of Work: Concept
Country: São Paulo, Brazil

The innovative line of Japanese sake mix stirred its segment. The 638 brought different flavors to traditional sake in long necks and abused colors to captivate a young audience, enjoying new! The modern design extended from the packaging until the pieces disclosure created for the brand.