Light of Day / Warmth of Sunshine

Agency: MURA
Creative Director: Tom Chen
Copywriter: Johnny Chang, Misha Chiang
Designer: Ssu Ying Pan , Emma Su
Photographer: Ssu Ying Pan
Client: E.G-Sain Co.,Ltd.
Type of work: Commercial work
Country: Taiwan

During travel, imprinting lasting memories are derived from those blink of a moment touching experiences! Thus the packaging series is set on “Imprints of a Journey” as the design concept. Simple modest painting techniques used to demonstrate the hot climate and warm humanity felt across the fields as well as appreciated throughout the mountain scenic. In Taiwan’s most authentic customs, affectionate imprints of a journey are brought right back to light.