Liquid Rainbow (Concept)

Designer: Alexandra Abramova
Type of Work: Concept, Festival work
Country: Russia

Liquid Rainbow is a positive new brand, designed to dispel sorrow and sadness of severe everyday life of urban citizen. Fabulous little world of cute creatures that give joy and gladness is depicted on the packaging. The line is divided into three unheard tastes) Problems at work: tired of hysterical boss – push him into furnace! Try the classic rainbow with creamed happiness. It will take you into the magical land where you can ride a cactus, enjoy the subtle flavours and have ironic look at yourself. Or maybe the guy is bonehead and a girl-friend is fool? Forget it! We have a rainbow for you with taste of looove – it gives tenderness, tremulous paradise and butterflies in your stomach. Also, we have not forgotten about gourmet dreamers, we have prepared for them a rainbow with pieces of clouds. It has a fluffy tenderness and a teleport to the dreamland where pleasant anomalies combines so subtly with memories from childhood.

Eat the rainbow and it will be only positive).