Ariel Laundry Detergent (Student Project)

Derrick Lin


Designer: Steffen Westbye
Location: Oslo, Norway
Project Type: Student Project

‘Ariel’ is a marketing line of laundry detergents made by Procter & Gamble. This design revives the old P&Gs brand heritage with being inspired by the product design of the Victorian era, and the graphic style of early 1900s. This is also the era where P&G began its journey as a world-leading company. By creating a functional, familiar and easy-to-handle packaging, the design keeps P&G’s ideology of making the consumers life a little better.