Designer: Khoa Ha
Project Type: Concept
Location: Orange County, CA, USA
Bầu Cua Tôm Cá [trans. “Squash-Crab-Shrimp-Fish”] is a popular traditional Vietnamese game, often played during Lunar New Year. The game got its name and inspiration from five treasured animals and a calabash squash carrying rare wine, which signifies an extravagant meal hoping for good things to come in the new year. This is also the reason why I chose “The Feast” as the subname. Inspired by childhood memories, I wanted to create my own version of the game from a new and more mature perspective. Using iconic Vietnamese imagery in a completely revamped way, my intention is to create an integration between the aesthetics of my culture and the western culture.
The Unique Points Of The Packaging:
Instead of being printed on traditional cardboard, the game mat is printed on natural canvas which makes it more durable and flexible. The exterior of the box is made with real veneer, carrying a lazer-etched pattern on the cylinder container. The game comes with real wood dice and wood coins for a more luxury look and feel, also lazer-etched with original illustrations.