DIMITRA

Agency: 2yolk
Managing Director/Co-founder: Emmanouela Bitsaxaki
Creative Director/Co-founder: George Karayiannis
Graphic Designer: Souzana Vandorou
Studio Manager: Alexandra Papaloudi
Account Manager: Stefania Papakosta
Location: Greece
Project Type: Produced, Commercial Work

Dimitra is a newly established Greek company that creates beauty and well-being products based on organic St. John’s wort oil. From antiquity to the present day, St John’s wort has been known as a potent plant able to cure the human body and soul.

When it comes to products that have an almost miraculous effect, we often use the expression “one drop is enough”. This phrase provided the inspiration for the creation of the company logo which was designed as a drop concealing the capital letter “Δ”, the first letter of the name Dimitra, the ancient Greek goddess of agriculture.

In each one of the Dimitra products, the logo accommodates a unique visual of a retro, almost nostalgic, flower illustration: the bright, yellow flower of the Hypericum Perforatum plant is intertwined with the flower of the blended essential oil (lavender, rose, birch, etc.). Equally varied is the typography, with the colour of the font corresponding to each of the secondary herb-ingredient.

Through the design of the DIMITRA brand, we intended to establish the values of a company that not only creates its own products, but also cultivates the oils it uses. Featuring an almost “Doric” design, the packaging reflects the eco-friendly character and holistic philosophy of the Dimitra brand and its products.