Straight From The Farm (Concept)

Agency: Agência BUD
Project Type: Concept
Designer: Rodrigo Chiaparini, Franklin Zampani
Location: Brazil

With the concept of “Direct from the Farm for home” Organic Juices Line Straight from the farm, has a clean and attractive at the same time communication. The use of bright colors combined with fruit images contrast with the white base of packaging, facilitating the understanding and location of products at point of sale.