Am Am Mothercare

Agency: Getbrand
Creative team: Andrey Gornov, Lina Nazyrova, Julia Zimovets, Pavel Pavlov
Project Type: Produced, Commercial Work
Client: Tetra Pak
Location: Moscow, Russia
Packaging Content: Baby food
Packaging Material: Cardboard

“Am-am”- these words mother tells her child while feeding. To make this process funny and easy we created design that will inspire mothers to tell funny stories as she is feeding a child. Story of the hedgehogs, monkeys and raccoons – each SKU is a story of an animal mothers playing, singing and nurturing their children. Logo and the main graphic symbol of the brand is a feeding spoon that reminds of a shape of a big tree and there is a whole world around it: animals, lively bugs and birds. Am-am was meant to be funny, taken well by children and become a friend-brand to the mothers helping to make a child feeding process a lot of fun!