Goods & Services Holiday Gift

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Agency: Goods & Services
Project Type: Self Promotion, Holiday Gift
Location: Toronto, Canada
Packaging Contents: Red and white wine
Packaging Materials: Paper

Playing on the naughty/nice holidays dichotomy, this packaging features one white wine and one red wine, dressed up as Alpine folklore characters Nicholas (the basis of Santa) and Krampus (the horned punisher). Scalloped butcher-paper wine labels are hand-wrapped on the bottle and tied with a decorative string. An understated black and white box gives more information about the characters and their origins.