Definitely Not The Official Beer Of…

Derrick Lin


Agency: Freytag Anderson
Project Type: Produced, Commercial Work
Client: Eden Brewery St. Andrews
Packaging Content: Beer
Location: UK

We were engaged by Eden to develop an edgy ‘anti-establishment’ concept, label design and copywriting for their limited edition 330ml beer brewed in response to global beer brands dominating major sporting events such as the World Cup in Brazil (Budweiser) and this summers Commonwealth Games in Glasgow (Heinneken). The project included; copywriting, 330ml label design, cask clip and a variety of promotional applications.