Designer: Martin Klein
Project Type: Student Project
Location: Copenhagen, Denmark
Packaging Content: Ice Cream
Package Design For Ice Cream With Authenticity
Most people have a hard time differentiating the ice cream companies in Denmark. “Premier Is” was one of the first ice cream companies in Denmark, and they are still using fresh cream and natural ingredients in their ice cream. The new design was created with authenticity, storytelling & credibility in focus, and every ice should stand out on its own while maintaining a clear connection to the rest of the series.