Qoly Milk (Concept)

Derrick Lin


Agency: Kichuk Ilia
Project Type: Concept
Location: Kyiv, Ukraine
Packaging Contents: Milk
Packaging Materials: Glass (matte)

Minimal design and clean lines was the basis of the idea to show not only nature of the milk but visual purity and perfection of its dense white color and smooth but liquid refreshing structure. It`s meant to transform a vision of the customer that milk is not only `traditions` and `home-drink`, but actually a kind of fashionable tasty and healthy drink, which can be easily carried with you during the day thanks to a compact volume of the bottle- 0.25 ml, and besides, can easily transform into cocktail for your delicious evening.

What’s Unique?
0.25 ml volume is really rare option among of the milk-brands, generally they provide a lot bigger bottles that created to live in a fridge but not in a bag – it`s impossible to carry them with you during the day. 0.25 ml volume bottle let the customer solve this problem and highlight Qoly among other milk-brands.