Designer: Saerona Shin
School: Academy of Art University
Course: Package Design 02
Project Type: Student Project
Location: San Francisco, United States
Packaging Contents: Powdered Paint
Packaging Materials: Paper
This is a student project to create a new paint company in cooperation with John Pawson, who is a British interior designer associated with the minimalistic aesthetic. The company only sells high quality powder mix paints that are sustainable, biodegradable, and contain non-harmful environmental content.
Whilst John Pawson’s work has focused on ways of approaching the fundamental problems of space, proportion, light and materials, I designed a new paint line that is more high-end and lightweight. The look and feel of my package design rely more on the company’s theme, which is simplicity, but the structure itself focuses more on creativity and uniqueness, because John cares about the fundamentals of art and design.