London (UK) & Vancouver (Canada)

Agency: Midday
Project Type: Produced, Commercial Work
Packaging Content: Snack Bar
Location: United Kingdom

Established 2 million years B.C. (Before Cereals), The Primal Kitchen are a new health food brand based upon the caveman diet. Launching with the UK’s first Paleo bar they have Mammoth plans to change the face of healthy eating. Through design and copywriting this brand creation needed to communicate the Paleo nature of this new health product and bring the cave man diet into the modern world.The Primal Kitchen