Marmite ‘Naughty or Nice’ Limited Edition

Derrick Lin


Agency: Hornall Anderson
Project Type: Produced, Commercial Work
Client: Marmite
Location: London, UK
Packaging Contents: Marmite spread
Packaging Materials: Glass

MARMITE DIVIDES THE NATION: With the launch of new Christmas limited edition jars

Marmite, the iconic British brand from Unilever UK, is launching two Christmas limited edition jars, which consumers can personalise – available to buy at a pop-up store in Westfield Shepherds Bush from 23rd November to 24th December and via the Facebook app, hosted on the Marmite Facebook page, from 23rd November.

Consumers will be given the chance to personalise two festive limited edition Marmite jars with their or someone else’s name for that perfect Christmas gift.

The Christmas limited editions, with packaging by branding and design consultancy Hornall Anderson, aim to divide the nation into those that have been nice, and those that have been naughty this year. Designed around the classic Christmas theme of ‘The Naughty and Nice’ Santa list, the nice jars have a Christmassy look and feel, while the naughty jars have a dark theme to symbolise the naughty nature of the jar.

Philippa Atkinson, Assistant Brand Manager for Marmite, said: “Following the recent success of our classic personalised Marmite jars, launched earlier this month, we’re looking forward to dividing the nation in the run up to Christmas with the launch of our festive limited edition jars.”