Arktika Ice Cream (Student Project)

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Designer: Natasha Chuvinova
Project Type: Student Project
School: Stroganov Moscow State University of Arts and Industry
Course: Communication Design
Tutor: Dmitry Mordvintsev, Kirill Parmon
Packaging Contents: Ice Cream
Location: Moscow, Russia

Arktika Ice Cream is my student project. The task was to create packaging for a product using references to a suitable theme. I was inspired by vintage soviet aesthetics. The USSR was famous for its ice cream, it provokes nostalgic associations and warm childhood memories in many people. I tried to avoid too straightforward associations and symbols, instead I used soviet style typography and vintage prints which then turned into shapes reminding a little of soviet modernist architecture. The overall concept has been developed across two variants so the project resulted in two series: a premium one from folded silver cardboard and a simpler one using paper and foil. I’ve also created POS materials to promote the product.