The project reflects the character of the beverage. This highly energetic drink is made to increase performance and to boost energy. The raised fist symbolizes almost superhuman strength. It is made of iron and suggests a strong blow – the energetic blow that gives strength and inspires. The use of “iron fist” does not involve a physical transformation of any kind, simply a psychic channeling of concentrated natural energy. Strong, dirty and grungy typography communicates the powerful message as well. Intensive, almost neon colours complete the impression of dynamics, energy and vigour.