Creative Agency: Futura
Project Type: Produced, Commercial Work
Packaging Content: Popsicle
Happy Cappy is a brand of popsicles located in Playa del Carmen. The naming and branding were influenced by their location. Keeping in mind that even when it is a product made of ice, they are in the beach, in front of the sea. But above all, our main inspiration was the feeling that these products provoke in those who taste them. Because it’s inevitable, no matter the age, to feel like a kid when you are eating a popsicle. It’s impossible to remain serious. This is a product that provokes smiles. A – back to basics – kind of pleasure. The identity is a reinterpretation of this feeling of becoming kid again, forgetting any prejudices, and being free to imagine.