Abelha Organic Cachaça

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Design Agency: Design Happy
Designers: Will Jones, Richard Bray, Jon Plumb
Project Type: Produced, Commercial Work
Client: Abelha
Location: Kingston Upon Thames, United Kingdom
Packaging Contents: Alcohol
Packaging Materials: Wood, Paper, Glass

The Brief
We were asked to create a standout gift box for the wildly successful Abelha Organic Cachaca, the essential spirit for the perfect Caipirinha.

Abelha organic Cachaça is a distilled spirit made from sugar cane juice and hails from Rio de Contas, a beautiful old mining town which sits amongst the hills and valleys of the southern Chapada Diamantina. It is the most popular distilled alcoholic beverage in Brazil.

Our Approach
Such a lively, bright and unique brand deserved an imaginative, playful and witty gift box. So we took the brand’s key visual of the bees and worked closely with a box manufacturer to create a bespoke beehive structure for the drink to stand in. We then created ‘A very little book of cocktails’ to help people enjoy this spirit to the full.