Cobs, makers of fine natural popcorn sponsored the Melbourne International Film Festival (MIFF) in August 2016. As part to their sponsorship they gave away sample packs of their delicious popcorn. Two flavours were featured, Sea Salt and Aged White Cheddar. Instead of the expected usual popcorn packaging, Watts Design created these interesting minamalistic designs featuring famous movie quotes with the actual flavour incorporated into the quote. A memorable promotion that everyone enjoyed.