YoOjuice (Student Project)

Designer: Osvaldo Daumas
Design Assistant: Olga Soares
Project Type: Student Project
School: Federal Fluminense Institute
Location: Rio de Janeiro, Brazil

This project was based on a brief from a Packaging course I took at the Federal Fluminense Institute. The brief asked us to design the brand’s logo as well as the packaging. The concept was primarily based on using minimalism to stand out at the stores’ displays once the other brands go for a more busy design. Once our target market were students we decided to work with a concept that would speak to them and still tight to the launching of those three flavors, having that in mind we decided to relate each fruit to a well known song and mix that with good usage of lettering. And nothing speaks better to young people than music.