Cerveza de Valencia

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Global

Creative Agency: Brandsummit
Designer: Alex Monzó
Project Type: Produced, Commercial Work
Client: La Mejor Naranja
Location: Valencia, Spain
Packaging Contents: Beer

Crafted, citric, and 100% Valencian. Is how Mussa, Maula and Butoni are. A project that, under the “Cerveza de Valencia” (Valencia´s Beer) name, seeks to awake the memory of the most spooky folk legends.

Each one is identified by the colour of their fruit’s touch: yellow (lemon), orange and red (sanguine), the beers were named after the spirits that terrified Valencian children and are represented by icons on the front and the cap of each bottle.

Its silkscreen design, on dark glass, in individual bottles of 33 cl., was completed with the history of each legend on one of its faces, to make the experience a real discovery.