Flora Melange Spreads

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Creative Agency: 2YOLK
Photographer: Stelios Tzetzias
Food Stylist: Michael Athanasiou
Project Type: Produced, Commercial Work
Location: Greece

Flora with butter is the brand that introduced the mélange spreads category to the Greek market and is one of the strongest brands in the category.

Flora opted for a targeted rebranding in three directions:
• To embrace “indulgence” codes that typically belong to butter products, in order to highlight the product’s rich taste.
• To highlight the variant’s different uses, based on their butter content.
• To sufficiently stand out from the competition while maintaining the brand’s key visual elements.

2yolk had to make a series of rather strategic moves to result in the new Flora packages.
– Delicious food photographs that indicated the use of every variant, but without overshadowing the characteristic white colour of the packaging.
– A discreet reviewed logo that “embraced” and accentuated the variant names
– And a new design that re-invented the characteristic design brand elements.