Creative Agency: UNT Design
Creative and Art Director: Miguel Ferrari Junior
Project Type: Produced, Commercial Work
Location: Bento Gonçalves, Brazil
Packaging Contents: Juice, 100% fruit juice, light fruit juice
Packaging Substrate / Materials: Paper, Tetra Pak
Printing Process: Flexography
Suvalan is a big juice producer located on Vale dos Vinhedos, Brazilian south. The company was founded in 1972 and was the first Brazilian company to produce 100% fruit juice in Tetra Pak packaging.
The challenge proposed to UNT Design was to redesign the entire set of packaging that had been on the market for more than 10 years.
The graphic design concept has the purpose of making the brand and packaging more contemporary and appropriate with the target of each product set.
Each line has on the main face of the packaging the points of distinction, making it easy for the consumer to choose the better juice for their needs.
UNT Design used several graphic elements to make the packaging vibrant and attractive on the shelf, as textures, vibrant and citric colors, sharpen and saturated pictures and information hierarchy to make the packaging as simple as possible to the consumer.
UNT Design created an unique and easy communication to the consumer choice, aligned to contemporary and trendy concepts.