Supernatural, Impossibly Balanced


Creative Agency: Lyon & Lyon
Project Type: Produced, Commercial Work
Client: Supernatural
Location: London, UK
Packaging Contents: Juice, Smoothies
Packaging Substrate / Materials: Plastic

Supernatural, formally known as Juice Club, came to us with a vision to help them transform from a pop-up juice shack to a lifestyle brand that could break boundaries. Supernatural aims to provide healthy products to the busy work hard play hard consumer. We created a clean new identity coupled with an engaging brand language based around the theme ‘impossibly balanced.’ This was embodied by the ‘life line,’ a 15 ° angle that represents living life at its pinnacle limit, echoing the lifestyle of today’s city dwellers. This was a ground up process, from brand identity to creating shelf ready packaging and everything else in between.