Creative Agency: Gretchen Natvig
Project Type: Produced, Commercial Work
Client: Shrub & Co
Location: San Francisco, California, USA
Packaging Contents: Shrub Flavors
Packaging Substrate / Materials: Glass bottles
Printing Process: Flexography, Foil Stamping
Shrub & Co is a boutique company from Berkeley, California. They create delectable all natural shrubs — which are slightly sour cordials made with cane sugar, vinegar and aromatics. They’re used in specialty cocktails or added to sparkling water for a sweet or sometimes savory and refreshing drink.
Shrub & Co approached us to redesign their existing set of labels wanting a fresh new look and feel. The concept was to create a flexible graphic system for all eight flavors. Each label has four sets of geometric illustrations that reflect that particular flavor. Within these elements, we play on the unique attributes of the shrub: for instance the orange blossom, or a twig from the Douglas Fir infused Cranberry.
The color palette maintains three Pantone swatches for each flavor. A more robust color palette is derived from mixing our inks. The final touch is gold foil stamping.
Our objective was to creative a label that was versatile for future flavors in development. Shrub & Co’s target audience are cocktail aficionados, bartenders, and high-end liquor purveyors. The label is as bold and colorful as the tangy taste of the shrub!