Creative Agency: Fabula Branding
Project Type: Produced, Commercial Work
Client: Semenchenko Alexander Nikolaevich
Location: Minsk, Belarus
Fabula Branding carried out a comprehensive development of “Spoon in the Hand” baby food brand. During the development stage for this concept, parents’ emotional and rational motivation for choosing children products were considered.
Sweet, rhythmic name “Spoon in the Hand” immediately points to the product category (baby food), which helps with the identification/recognition of new product. At the same time, the name incorporates a cheerful mood characteristic natural to the product category. The atmosphere is supported by a bright and warm color scheme, playful font, and an image of a spoon, skillfully made up of geometric blocks, used as part of the logo to create USP (unique selling proposition). The symbol in the shape of the heart and the slogan “From Belarus with Love” appeal to the paternal feelings of love and care, while simultaneously generating associations of close and dear things.
Seeking emotional appeal, the design of “Spoon in the Hand” remains functional and practical. Laconism and structure make it easier for the consumer to read important information (ingredients, age recommendations). The design touches three elements at once: the background color, the verbal identification of the flavor and the repetition achieved with the use of universal symbols.
Contrasting diagonal lines bring dynamism to the packaging, attract attention, and distinguish a product from the competition.