Fabula Branding: new “Wish” juice trademark for the Belarusian Production Company.
Fabula Branding undertook a comprehensive development of the trademark “Wish” (naming, logo, packaging design) for the Belarusian Production Company.
The brightness and emotionality emerge as the dominant features of the brand. The name “Wish” is eloquent, concise, and memorable, and it indicates more than just a need to satisfy physical thirst or desire to own a product. It is a symbol of the thirst for life, the desire to feel every moment and every taste to its fullest. This link forges associations of joy, pleasure, fulfillment of desires and forms a positive image of the brand.
The appropriate mood is supported by all the design elements: a broad font of the logo, bright warm colors, appetizing and juicy images of fruits, and an imitation of a wish board (inspiring photos and stylistic, handwritten notes inspiring to follow a dream). The inserted communication increases buyer’s contact with the packaging and makes interactions with the brand more personal.