Creative Agency: Raptus Creativi
Project Type: Concept
Location: Padua, Italy
Packaging Contents: Mushrooms for pizza
Packaging Substrate / Materials: Aluminium
Printing Process: Print in metal decorating (Tin Print)
The packaging wants to communicate with effective synthesis the use of mushrooms inside the tin can. The process calls “Trifolatura” consists of boiling champignon mushrooms with the garlic and parsley. At the top, the circular part would print the image of pizza with the most appetizing mushrooms possible. On the “front” of the pack, we used a graphics that is composed of blackboard background and a handmade font that indicate the contents. In the back of the tin can there are the legal terms. Pack is essential, the circularity is exploited because the roundness of pizza’s image connects with the lettering, which are placed on the ti can’s walls, and they given all necessary information.
Its uniqueness is to print a image of pizza with mushrooms on the tin can closing. This indicate the purpose of the main use of the product inside.