Hershey’s Box of Happiness

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Derrick Lin


Designer: Chinmayi Chavan
Project Type: Student Project
School: MIT Institute of Design, Pune
Course: Master of Design (Graphic Design)
Location: India
Packaging Contents: Chocolates
Packaging Substrate / Materials: 5 ply and 3 ply carton – Corrugated paper
Printing Process: Litho Lamination for the sheet with laser cutting, tin foiling on the box

The box will include 4 varieties of chocolates. I wanted to come up with a container which not only holds each item separately, but also one which can be reused later. My design constitutes of a box which will be unraveled by the person receiving the gift to find four compartments within, each holding a pack of Hershey’s product. Since these chocolates are imported in India, we cannot sell them as separate units; hence, the box will include an entire packet of Hershey’s Kisses, Miniature’s, Jolly Rancher and Brookside each.

Disclaimer: This is a classroom project, not commissioned by Hershey’s

What’s Unique?
I found out that despite the immense popularity of Hershey’s chocolates in India, they do not have a proper gifting box available. So everytime you

think of gifting these chocolates to someone, you need to buy separate packets and gift wrap them yourself! India is a country where we celebrate festivals and exchange gifts throughout the year. For a company like Hershey’s which is trying to establish a loyal customer base in India, it is important to tap the festive season and come up with a gift box which will be convenient for the customer’s to gift.

Also, this box can be reused as a study table or dressing table organizer, stationary holder etc.