Designer: Sai Bhavani Sunder
Project Type: Student Project
School: MIT Institute of Design, Pune
Course: Graphic Design
Tutor: Prof. Utkarsha Malkar
Location: Pune, India
Packaging Contents: Filter coffee powder
Packaging Substrate / Materials: 350 GSM Paper with Food grade coating
Printing Process: Digital Printing
To design a user-friendly, conceptual packaging for Coffee, eliminating the usage of another container for its storage, keeping in mind factors such as protection from moisture and retention of the aroma and also shelf presence.
With mystical beginnings in the 17th century, Indian coffee varieties are known for their unique taste characteristics and they are intercropped with different varieties of spices which adds interesting subtleties to the coffee. India is the world’s sixth-largest producer of coffee and ~70% of Indian coffee is exported to over 45 countries
Lack of promotion of the Indian coffee varieties within India in terms of packaging, visual appeal and branding for the targeted audience which are 20-40 year old urban Indians.
To package and promote an exclusive concept coffee line of single origin coffee varieties. Packaging has to demonstrate exclusivity and premium value of the product along with functionality.
The form is inspired from a French press which is used to brew coffee. The key features of the packaging would be the clear information on the strength of the coffee, body, aroma, flavour and the acidity level. The packaging also has the origin story on how the coffee beans are grown and treated (which is the inspiration for the illustration on the package) for interested coffee connoisseurs. With a inside coating of food grade lamination and an Air-tight lid, the coffee powder can be stored in the same container, eliminating the use of another container. The shape of the packaging also aids the ease of pouring.