Designer: Szilvia Tongori
Project Type: Concept
Location: Budapest, Hungary
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing on glass
This wine packaging is designed for to embellish the main character of the BikaWear brand.
This brand offers premium quality fashion and design products. The products of BikaWear are t-shirts, with unique designed graphics. The word BikaWear directly refers to the world famous Hungarian red wine, the Bikavér (Bull’s Blood) from Eger.
The playfulness of the name (BikaWear refers to Bikavér wine) is shown in several image and identity pictures.
What does really wear a bull? Generally, the bulls wear an ear tag, which has special shape. This is a sign with some details about him. Some important elements of the identity follow that idea: the business card and the product label have ear tag shape. We can see this product label on the wine bottle too.
The special ear-tag shaped product label, and the big logo on the front side with screen printing.