Designer: Szilvia Tongori
Project Type: Concept
Location: Budapest, Hungary
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
This special beer label was designed for an IPA beer, the name of the beer is Pipacs. The word Pipacs contains the letters of the IPA (Indian pale ale), this is emphasized on the label.
Pipacs means poppy (Papaver rhoeas). The front label shows this lovely, red flower in an abstract, very pure way, besides it has a unique shape which refers to the shape of a real poppy head.
This label is not too big, so we can see the back label inside. The later contains an exciting design element: it depicts the stem of the flower and blades of grass.
If you slightly turn the bottle in your hand, you get a little 3D experience: the foreground (the head of the poppy as a front label) and the background (the stem and the grass as a back label) moves like in a real 3D space.
The inside part of the back label with the printed stem and grass, furthermore the specially shaped front label, which depicts the head of a poppy.