PIT-STOP

Designer: Anastasia Korzhavina
Project Type: Student Project
School: HSE Art and Design School
Course: 2 year, Graphic design, Branding
Tutor: Ivan Vetrov
Location: Moscow, Russia
Packaging Contents: Instant noodles for truckers
Packaging Substrate / Materials: Paper, foil

Trucker – it is not just a profession, it is a lifestyle.

In the dreams, they see themselves as a pilot of a sports truck, a participant of rally. Moreover, truckers have to eat fast food and instant noodles, due to they just do not have any time to do a lunch break.

That is why I created “PIT-STOP”, which gives truckers the opportunity to feel special, at ease. The container reminds familiar visual codes for truckers: the can lid illustrates the taste and looks like sign on the road; the body imitates chemicals for truck care.

I think it is ironically, fresh and brutal.