Saudade by Lousani

Creative Agency: M&A Creative Agency
Project Type: Produced, Commercial Work
Client: Lousani Luxury Amenities
Location: Anadia, Portugal
Packaging Contents: Amenities
Packaging Substrate / Materials: Plastic bottle, Paper box
Printing Process: Offset printing

It was from the Portuguese tile which adorns buildings, streets and alleys through Portugal that the graphic concept for the new amenities line of Lousani Luxury Amenities came form. A brand that provides the most important national hotel units. This line honors Portugal and pays tribute to the most portuguese feeling, which has no translation for other languages, “Saudade”. It’s the feeling of missing something or someone.

With 500 years of production, the portuguese tile is very associated with traditional and classic. However, to focus the brand strategy the packaging design is contemporary. Blue an white and each tile has a history to tell that creates a fresh pattern. This new amenities line could be part of the decor of the room.