Designer: Evgeny Solomin
Project Type: Produced, Commercial Work
Client: Brewery «Zalesskaya Pinka
Location: Pereyaslavl Zalessky, Russia
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
«Zalesskaya Pinka» is a private brewery in the suburb of Pereyaslavl Zalessky in Russia. There you can taste the beer made according to the European standard with the help of Czech equipment.
A local Brewer was trained by the famous brewmaster, Zbyshek Shafrat. We had to create a series of labels considering the unique location of the brewery. Most of the visitors are tourists who are interested in a rich historical heritage.
They also go on an excursion to the brewery to see the brewing process and taste the beer. There is the spirit of the old city (with its historical value) and a modern and winning design on our labels. Because the company must comply with world brewing trends.
The main advantage of beer is the traditional method of brewing which has been corresponding to Bavarian law since 1516. One of the important motives that we wanted to convey is the pride of the natural and historical wealth of our native places. According to the view of the brewery’s owner we could manage it without any doubts.
Each project is an opportunity to address the audience and say something important. It’s not just about delicious beer. This is a reminder of pride in their native places. This is an interesting story of the birth of this beer, because it is a long and difficult process. If you show all the sides of the product, customers will be happy to meet with the company because they understand its importance without the words. And this beer is a quality product that deserves to be famous.