Duque de Arcas


Valencia, España

Design: Brandsummit
Photographer and designer: Alex Monzó
Project Type: Produced, Commercial Work
Client: Bodegas Latorre
Location: Valencia, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle / Paper label
Printing Process: Offset digital printing

Intrigue and surprise. Two words that honor Duque de Arcas, the experience of tasting a great wine and the amazement of getting more than is expected. Two words that are reflected in each bottle, awakening curiosity with a code and surprising with a hidden message.

The hidden message:
The legend says
that a grand duke
kept in his ark
an invaluable secret.
A carefully hidden mystery
that after his death
would endure on his land.
Thus, Duque de Arcas was born.

What’s Unique?
This project demanded creativity and technique to find the perfect way to execute and print the label, within budget and without sacrificing the secret message’s readability. The main attractive of this design is the intriguing code, that at first sight reveals nothing, but with the proper light uncovers a new experience: the Duque de Arca’s legend.