Design: Studio 33
Project Type: Produced, Commercial Work
Packaging Content: Brandy
Location: Croatia

“SHALL WE HAVE ONE?” (ONE translates as “JEDNA” in Croatian.)

The very thought of this sentence spoken in a Croatian bar is completely unambiguous in the context of our country and the environment. When someone speaks these words, everyone knows what they mean – rakija (a type of brandy).

Rakija is the most popular spirit drink (shot) in Croatia. So much so that there is a media estimate that every fifth Croatian drinks rakija.