Design: Limited Edition Design
Creative Director: Paul Greeno
Strategy & Positioning: James Poletti & Paul Greeno
Photography: Rob Lawson
Project Type: Produced, Commercial Work
Location: London, UK
Packaging Contents: Zero-proof spirits.
Packaging Substrate / Materials: Glass, Aluminium, Cork
Printing Process: Screen Printed
Stryyk. Zero-proof spirits.
Positioning, brand identity and packaging for this innovative range of distilled zero-proof spirits.
We’ve spent the last six months working closely with the Stryyk team to realise the initial concept and bring the first two products to market. Our strategy and positioning is inspired by the idea of enjoying a night out without compromise. A love of going out, being part of the story and not missing out. An innovative approach, for an innovative product, removing the stigma of ‘not’ drinking, by delivering a product with the taste and complexity to build a proper cocktail with zero-proof.
A bold approach that needed a bold brand, unapologetic and full of energy. We’re not about kooky craft, forced aspiration or self-importance. Uniquely summed up as; All the spirit. None of the alcohol.
Stryyk emulates the flavours of gin and rum. Stryyk Not Gin is a blend of juniper, rosemary and basil, while Stryyk Not Rum combines clove, oakwood and grapefruit. Stryyk is 100% natural with no sugar, no fat, no carbs and no artificial flavours.