Photographer and designer: Álex Monzó
Project Type: Produced, Commercial Work
Client: Destilería Cerveró
Location: Valencia, Spain
Packaging Contents: Liqueur
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen printing
Firecrackers and Cazalla! A combination that means Valencia, also, the perfect inspiration to give life to an aniseed cream 100% from “la terreta”.
The direction was clear, the packaging had to be a celebration of the Valencian identity, but without showing the more typical elements, as if it was a tourist guide. Quite the opposite. The goal was to show the pride of the region, a Valencian design for Valencians, with elements that everyone who knows where Cullera is located could understand.
Keeping the emblematic colours of a brand as renowned in the region as Cerveró, its classical facet was left aside to create a world of irreverent illustrations of authentic Valencian moments: paella, fire and games.