Agency: Feedback Brand Consulting & Design
Client: Agroindustrias Nobex
Location: Lima, Perú
Project Type: Produced, Commercial Work
Packaging Contents: Olive oil, tapenade, olives
Packaging Substrate / Materials: Paper, glass container
Printing Process: Offset, foil stamping

Given the growing interest of the public in gourmet products, Agroindustrias Nobex, market leader in bulk olives sales, decided to launch its own brand of olives, offering the most exquisite varieties and presentations.

The project consisted in brand naming, label design and photographic production for its entire product portfolio.

After having researched into the origins and customs of Mediterranean food, we find the name that would represent our brand: Calé. Referring to the gypsy race located in the Iberian Mediterranean area, we wanted to establish that brand positioning, the heritage of gastronomy where there is no lack of olive oil, olives and tapenades.

The brand is perceived as a refined and high quality product, that is why the label design was based on the use of the black color associated with the premiumness, but also the Calé race, of dark, roasted complexion. The logo is highlighted with foil stamping.

The assortment of Calé offers all imaginable varieties; traditional olives and olives with gourmet fillings: with blue cheese, chestnuts, peppers or rocoto; sweet and sour tapenades, green or black olives and olive oils.