Dr. Oetker

Design: Getbrand
Project Type: Produced, Commercial Work
Location: Russia, Moscow
Packaging Contents: Baking mixtures
Packaging Substrate / Materials: Paper

The German company Dr. Oetker decided to launch a new product in the category «baking mixtures» and commissioned us for a design.

Task
The market leader in the production of ingredients for baking Dr. Oetker decided to launch two new products in the category “baking mixes. The design should visually combine two products (mixes for sweet and salty baking) into one line.
We decided to build a positioning on a variety of dishes and ease of preparation.

Decision
The target audience is women who love to cook and prefer homemade pastries, but their dynamic lifestyle does not always leave them time for cooking.

In this situation, Dr. Otker’s “5 Super Ideas” blend for them is a magic wand, a means of easy and quick way to please your loved ones with tasty homemade food without much hassle.

For the background, we chose warm colors associated with comfort and a homely atmosphere. They also help to differentiate the mixture by purpose: green – for savory baking, orange – for sweet.

On the front of the package, we placed an appetizing food zone with an image of juicy pizza and crispy baking. An additional accent is a photo, demonstrating the dough preparation process and creating an atmosphere of creativity and culinary experiments. We had a food-shooting in the studio of Sergey Martyakhin, specializing in food photography.

On the back of the package we tell about different recipes that can be prepared using the mixture. This is not only ordinary pizza, but, for example, salty sticks, bagels and even fried pies.
The “5 minutes per dough” icon further illustrates the ease of cooking.

With “5 super ideas” from Dr. Oetker, you can quickly and easily cook the most varied pastries and pamper your loved ones with delicious homemade food! Look for recipes on the package and experiment!