Derrick Lin


Design: Litmus Branding
Project Type: Produced, Commercial Work
Client: Tarpanam
Location: Gujarat, India
Packaging Contents: Incense Sticks
Packaging Substrate / Materials: Paper Box Packaging
Printing Process: Offset Printing

Tarpanam is a brand umbrella of various FMCG products and one of their product ranges are incense sticks, popularly known as Agarbatti in India. Tarpanam essentially required the custom packaging boxes for their standard and premium range of incense sticks. The authentic TG for this product is religious people and people who want their home filled with pleasant fragrance. We presented a different identity to their agarbatti packing boxes and still kept it uniform for a recall value. On the product box design, we placed a traditional female illustration holding incense sticks and lamp for religious ritual. Differentiation of each agarbatti packaging design was defined with colours and icons suiting the individual natural element of the fragrances.

What’s Unique?
Tall fonts and thin fonts were used to kindle the aspiration in customers to buy the product. The distinctiveness of standard and premium quality of product box design is exhibited through a finely visible pattern and silver foil lining on premium box classifies it with sophistication.