Cover. Invisible protection

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Design: Mayya Mikhaleva
3D Visualizer: Pavel Gubin
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Mineral Deodorant
Packaging Substrate / Materials: Aluminium, Plastic
Printing Process: Offset

Cover-concept design of mineral fragrance-free deodorant, with powerful antiseptic effect and healing extracts, designed for progressive youth.

Each deodorant is an “invisible protector” against sweat and odor, and this sense is preserved in the design. Thanks to the pattern, an illusion is created-the picture of the” defender ” constantly eludes; and the closer to the image, the less it is distinguishable.