Design: Rita Antonova
Project Type: Student Project
School: British higher school of art and design
Course: Visual Communication
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Shampoo, Conditioner, Mask
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Digital printing, Embossing
Series of hair products for teenage girls, who like to break rules. Ripped paper imitation reminds them of streets and urban posters they see every day and collect. Printed information about product is visible through the top layer like it happens on the wall.
Сolors unusual for this category of goods help to stand out on the shelf. Embossing on the label helps the bottle not to slip out of hands under the water.